Wufoo Now Has 
Conditional Logic and Branching!

Use conditional field rules, logic and branching to make useful and powerful forms.

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By: Kevin Hale

For many of you out there in Wufoo land, it’s been a long time coming, but Wufoo now has the ability to create forms with conditional logic and branching! Now you can make your forms both sexy and smart. To make the magic happen, we’ve created a new tool in Wufoo called the Rule Builder, which will act as the command centre for all the logic you’ll add to your forms. Here’s Tim, our favourite baritone screencaster, with a review of the new interface:

The Rule Builder is what will allow you to create dynamic forms based on logic you’ve designed to perform certain actions such as showing and hiding fields, skipping certain pages or emailing specific individuals based on the selections the user makes whilst filling out your Wufoo forms.


Understanding and creating rules is really easy in Wufoo. First of all, no programming knowledge is required. Our Rule Builder was designed to make adding and understanding the logic you want to apply to your forms as easy as creating simple sentences. If you’ve ever created rules for your email, then you’ll be really comfortable with our interface.


To get to the Rule Builder click on the Rules link under the form’s name in the Form Manager. Once there, you can create three different types of rules: Field Rules, Page Rules and Form Rules. These rules are separated for your convenience and can be accessed via tabs located at the top of the Rule Builder. Each rule type performs different actions based on conditions that you’ve created for evaluating the input entered by your users.

Field Rules

Field Rules let you perform two actions if a condition is true. You can either SHOW a field to the user or HIDE a field from the user based on the value of another field. One thing that’s nice about these rules is that the actions can happen in real time as the user is filling in the form.


You can even SHOW and HIDE Section Breaks and File Upload fields, which is useful for displaying extended instructions for how to fill in your form or selectively asking for files from your users.

Page Rules

Page Rules allow you to skip pages, skip payment or go straight to the confirmation page based on conditions you’ve created. With page rules, you’ll be able to create a custom path for your users ensuring that they only see pages relevant to them during their form submission process.

Page Rules

If you have users who want to choose to pay by cheque or invoice, you can now easily create a checkbox in Wufoo to base a condition on and then set a page rule to simply skip the payment page if it’s ticked.

Form Rules

Form Rules let you take certain actions after your form has been submitted. Form rules give you the flexibility to choose where your users should go after they have submitted your form. Form rules will override the default confirmation behaviour and show a custom message based on the data they submitted or redirect them to a more relevant webpage based on your conditions.

Form Rules

You can also create smarter notification emails with form rules. For example, you can send a notification email to sales or customer service depending on the selection the user has set in a dropdown field in your contact form.


If you are on a Free account, you can create Field Rules and Page Rules. Form Rules, however, are only available to Paid plans. Free accounts are also limited to creating only 3 rules in total for each form (across Field and Page rules). You can see the number of rules that you have left at the bottom of the Rule Builder. If you are on a Paid plan, you can create 50 field rules, 50 page rules and 50 form rules.

It’s taken us a long time to come up with an interface experience we felt was worthy of the Wufoo seal of approval, so we hope you’ll enjoy all the details we’ve put into the Rule Builder. Many thanks go to Alex and Ryan for putting in countless hours testing and debugging the system through an impossible number of oddball scenarios. It’s because of their due diligence that we can now increase the IQ of our Wufoo forms. We’re really proud of these new features and hope to show off some of the unique properties of our logic and branching system over the coming weeks.